Today on The Closers Inner Circle Podcast with Denise Griffitts and Ben Gay III our topic is 'Product knowledge isn’t optional'. Surface-level familiarity isn’t enough to build trust or confidence in a sales conversation. When you truly understand what you’re offering, selling becomes calmer, clearer, and more effective. You don’t need pressure or hype. You need mastery. Because real confidence comes from knowing what you sell, not trying to talk around it.

Show Notes

Product Knowledge Is Not Optional --There is a difference between familiarity and mastery.

Too many sellers rely on surface-level knowledge and hope enthusiasm will carry the rest. It won’t. Confidence collapses the moment a real question is asked and the answer isn’t there.

Today’s conversation is about why knowing your product deeply isn’t old-fashioned, it’s essential.  

Product knowledge builds trust, calms the conversation, and removes the need for pressure.

When you truly understand what you’re offering, selling becomes clearer, quieter, and far more effective.

You can’t use charm, confidence, or sales tactics to make up for not truly knowing what you’re selling.

If you don’t understand your product (or service), you’ll eventually get stuck when someone asks:

  • “How is this different from the other options?”
  • “What problem does it actually solve?”
  • “What happens if it doesn’t work for me?”
  • “Why is it priced this way?”
  • “Who is it not a fit for?”

And when you can’t answer clearly, the sale usually dies.

In other words, sales skill can’t compensate for a lack of real knowledge.

SPONSORED BY: This episode of The Closers Inner Circle Podcast is sponsored by Joshua Hale — the Life-First Business Architect who helps creators close the gap between their marketing and real results. If prospects don’t see the value your clients experience, it’s not your skill — it’s the lack of a clear blueprint.

Joshua’s Entrepreneur’s Compass aligns your messaging, clarifies your offers, and turns your value into consistent leads and income. Connect with Joshua on LinkedIn, joshuahale.io, or theentrepreneurscompass.info.


We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

Stay Connected

Listen On

Also Listen