This is Part 7 of our 10-part series on The Closers Inner Circle Podcast with hosts Denise Griffitts and Ben Gay III. In this series, we’re breaking down the essential skills, strategies, and mindsets that separate great closers from the rest.

In Part 7, 'Preparation Happens Before the Conversation', we focus on the one thing that often determines your outcome before you even speak: preparation. We’ll explore what true preparation looks like—not scripts or memorized lines, but mental readiness, clarity of purpose, and understanding the person across from you.

This episode shows you why “winging it” costs more deals than rejection ever will, and how calm confidence always starts long before the conversation begins. By following this series, you’ll learn how to step into every interaction with clarity, control, and the edge you need to succeed.

Show Notes

Win Before You Speak: The Power of Preparation in Sales


By the time a sales conversation begins, the outcome is often already leaning in one direction. Preparation is what sets that direction. In this episode of The Closers Inner Circle Podcast, Ben Gay III and I dive into what true preparation looks like—not scripts, not memorized lines, but the mental readiness, clarity of purpose, and deep understanding of the person across from you that separates good closers from great ones.


We explore why “winging it” costs more deals than outright rejection ever will, and how calm confidence in any conversation is always rooted in the work done beforehand. From knowing your objectives to anticipating questions and understanding the human on the other side of the table, this episode gives you actionable insights to step into every conversation ready to win.


The conversation may happen in real time, but the results are determined long before the first word is spoken.


Tune in and discover how intentional preparation can transform the way you close deals—and the way you show up in every professional interaction.


SPONSORED BY: High-performing professionals can still feel financial fear. Even with a six-figure income, money stress and uncertainty can take a heavy toll. That’s where Stephen K. De Silva comes in. Through his Financial Sozo® framework, he helps high-achieving individuals uncover the beliefs behind their money anxiety—and replace them with clarity, structure, and confidence. His book, Money and the Prosperous Soul, is available on Amazon, and you can learn more at prosperoussoul.com. If you’re ready to take control of your finances and your mindset, Stephen provides the guidance to make it happen.


We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

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