In this episode of The Closers Inner Circle Podcast, Ben Gay III and I turn to page 157 of The Closers Pt 2 to unpack the chapter, “What Do You Do for a Living?” But this isn’t just about job titles—it’s about clearly communicating the real value you offer.

We reflect on classic sales wisdom from legends like Elmer Wheeler, Zig Ziglar, and Fred Herman to explore how truly effective salespeople don’t push—they solve. Whether you’re new to sales or a seasoned pro, this conversation will help you rethink your message so it builds trust, connects deeply, and leads to real results.

If you’ve ever hesitated when someone asks, “What do you do?”—you don’t want to miss this one.

Show Notes

What Do You Do for a Living? Timeless Sales Strategies from The Closers Pt 2 with Denise Griffitts and Ben Gay III

Today, Ben and I are opening The Closers Pt 2 to page 157 and diving into the chapter titled “What Do You Do for a Living?”

Now, this isn’t just about job titles or polished pitches—it’s about getting crystal clear on the real value you bring to the table.

We’re drawing on wisdom from some of the greats: Elmer Wheeler, who famously said, “Find a need and fill it.” Zig Ziglar, who reminded us that “You can have everything in life you want if you’ll just help enough other people get what they want.” And Fred Herman, who nailed it with “People don’t buy drills—they buy holes.”

See a pattern? 

Great salespeople don’t push products—they solve problems. And whether you’re just getting started in sales or you’ve been at it for decades, this conversation will help you rethink how you present your value—so it resonates, builds trust, and drives results.

So if you’ve ever struggled to answer that simple question—“What do you do?”—this episode is for you. 

Buy the Closers Series 

SPONSORED BY: This episode is proudly sponsored by Damon Lembi, CEO of LearnIt and author of The Learn-It-All Leader: Mindset, Traits, and Tools.

Damon is passionate about helping individuals and organizations thrive through continuous learning and leadership development. His work is a must-read for anyone looking to grow personally and professionally in today’s ever-evolving business landscape.

Thank you, Damon, for supporting this episode and for your commitment to empowering leaders everywhere. You can connect with Damon at learnit.com.


We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

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