Bill Rice is a seasoned entrepreneur and digital marketing expert with over 20 years of experience, who started in counterespionage as an Air Force Officer before building and selling multiple companies. Now the founder of Kaleidico and Bill Rice Strategy Group, he helps fintech firms develop smarter lead generation and sales systems. In this episode of Your Partner In Success Radio, Bill shares insights on using AI for lead gen, closing deals without a sales team, creating scalable systems, and positioning a business for acquisition—drawing on lessons from selling his own 7-figure agency.

This episode of Your Partner In Success Radio is proudly sponsored by Ben Gay III. Ben is a legendary sales trainer, author, and the creator of The Closers series — a must-have resource for anyone serious about mastering the art of selling. I’m grateful for his support and for the powerful principles he continues to share with entrepreneurs and sales professionals around the world. Be sure to check out his books and training at https://bfg3theclosers.com/. You can also buy The Closers here: https://www.ebay.com/str/ronzonebooks

Show Notes

From Bootstrapped to Bought: Bill Rice on AI, Smarter Lead Gen & Preparing Your Business for Acquisition

Bill Rice is a seasoned entrepreneur, growth strategist, and digital marketing pioneer with more than 20 years of experience helping businesses scale. Before diving into the business world, Bill began his professional journey in counterespionage as an Air Force Officer—an unconventional start that sharpened his analytical mindset and strategic approach.

He went on to build and successfully exit multiple companies, including selling a 7-figure agency. Today, Bill is the founder of Kaleidico and Bill Rice Strategy Group, where he focuses on empowering fintech companies to master lead generation, develop scalable sales systems, and leverage both content and AI to drive sustainable growth.

From the pre-Google days of digital marketing to today’s cutting-edge AI tools, Bill has seen—and shaped—the evolution of how companies attract and convert customers. On this episode of Your Partner In Success Radio, we’ll explore his hard-won lessons on closing deals without a dedicated sales team, positioning your business for acquisition, and building systems that fuel long-term success without burning out your team.

Connect with Bill Rice: Website | Kaleidico |  LinkedIn | X

SPONSORED BY: This episode of Your Partner In Success Radio is proudly sponsored by Ben Gay III. Ben is a legendary sales trainer, author, and the creator of The Closers series — a must-have resource for anyone serious about mastering the art of selling. I’m grateful for his support and for the powerful principles he continues to share with entrepreneurs and sales professionals around the world. Be sure to check out his books and training at https://bfg3theclosers.com/. You can also buy The Closers here: https://www.ebay.com/str/ronzonebooks


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