In this episode of The Closers Inner Circle Podcast, Denise Griffitts sits down with legendary sales master Ben Gay III to explore the art of nurturing client relationships for long-term success. They discuss proven ways to upsell and cross-sell without ever jeopardizing trust, how to ask satisfied clients for powerful testimonials and case studies, and strategies to keep existing clients engaged even when there’s nothing new on the table. Ben also shares memorable stories — including how he’s won back clients who once left for competitors. Whether you’re in high-ticket sales or simply want to deepen client loyalty, this conversation is packed with practical wisdom you can use right now.

Show Notes

How to Build Trust, Upsell with Integrity, and Win Back Clients: Insights from Denise Griffitts and Ben Gay III on The Closers Inner Circle Podcast

Welcome to today’s episode of The Closers Inner Circle Podcast with me, Denise Griffitts, and the legendary Ben Gay III. We’re diving into one of the most important — and often most delicate — aspects of sales: how to truly nurture client relationships over the long haul.

How do you approach upselling or cross-selling without ever damaging the trust you’ve worked so hard to build?

Once a client is happy, what’s the best way to ask for testimonials or case studies that shine a light on their success? 

We’ll also explore smart ways to keep existing clients engaged and continuing to buy, even when you don’t have anything particularly new to offer, plus how to stay in touch without it feeling forced. 

And of course, I’m going to ask Ben to share if he’s ever successfully won back a client who left for a competitor — and exactly how he did it.

Stay tuned; this is going to be a masterclass in building lasting relationships that pay off for years to come.

To keep up with what we’re sharing on the podcast each week, be sure to get your copies of The Closers Books, Pt 1 and Pt 2, available on Ronzone Books on eBay. They come with free shipping, making it easy to get your hands on these valuable sales resources.

SPONSORED BY: This episode of The Closers Inner Circle is proudly sponsored by Cynthia Kay AKA as CK.
She’s the founder of Cynthia Kay and Company, an award-winning media production firm, and a leading voice in small business leadership. With over 35 years of experience, she helps entrepreneurs grow with clarity and confidence.  CK is also someone I have great respect for! Learn more at CynthiaKayBiz.com.

 


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