Unlocking Pricing Power: Adam Wallace on Raising Prices and Building Your Legacy

Adam Wallace is an American expert in pricing strategies who has dedicated his career to unlocking pricing power for products and services. With over a decade of experience as a corporate fixer, he has collaborated with Fortune 100 leadership teams to enhance multibillion-dollar ventures, helping organizations capture additional value and optimize their pricing models.Currently, he serves as an interim executive and board member for private companies, where he continues to apply his deep knowledge of pricing dynamics to drive growth and profitability.

In his new book, (Re)Value: Raise Your Prices and Build Your Legacy, Adam distills his extensive experience into actionable strategies for businesses looking to enhance their pricing power. The book emphasizes that pricing is not just about charging more; it's about understanding the unique value that customers are willing to pay for. It provides insights into how to identify what customers truly value, where businesses may be leaking value, and how to craft offerings that resonate with customers.

Beyond his professional achievements, Adam's roots run deep; he grew up in a historic two-story log cabin near Nashville, built by his seventh-generation grandfather before Tennessee became a state. This unique upbringing instilled in him a strong sense of legacy and value, which he now shares with others through his insights and strategies in the business world.

Connect with Adam Wallace: Website | LinkedIn | Amazon

Show Notes

Unlocking Pricing Power: Adam Wallace on Raising Prices and Building Your Legacy


Adam Wallace is an American expert in pricing strategies who has dedicated his career to unlocking pricing power for products and services. With over a decade of experience as a corporate fixer, he has collaborated with Fortune 100 leadership teams to enhance multibillion-dollar ventures, helping organizations capture additional value and optimize their pricing models.Currently, he serves as an interim executive and board member for private companies, where he continues to apply his deep knowledge of pricing dynamics to drive growth and profitability.


In his new book, (Re)Value: Raise Your Prices and Build Your Legacy, Adam distills his extensive experience into actionable strategies for businesses looking to enhance their pricing power. The book emphasizes that pricing is not just about charging more; it's about understanding the unique value that customers are willing to pay for. It provides insights into how to identify what customers truly value, where businesses may be leaking value, and how to craft offerings that resonate with customers.


Beyond his professional achievements, Adam's roots run deep; he grew up in a historic two-story log cabin near Nashville, built by his seventh-generation grandfather before Tennessee became a state. This unique upbringing instilled in him a strong sense of legacy and value, which he now shares with others through his insights and strategies in the business world.


Connect with Adam Wallace: Website | LinkedIn | Amazon


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