Show Notes

  • Introduction to Adam Wallace:
  • Overview of "Revalue"
  • Pricing Strategies
  • Personal Insights
  • Corporate Experiences

Quotes from the Episode:

  • "Pricing isn't just about charging more; it's about understanding the unique value customers are willing to pay for."
  • "The disconnect between project delivery and economic value is often where businesses leave money on the table."

Resources Mentioned:

  • Adam's book: "Revalue: Raise Your Prices and Build Your Legacy"
    • Examples of projects Adam has worked on and the common disconnects observed in large corporate ventures.
    • Strategies for aligning project goals with economic drivers to enhance profitability.
    • Adam's upbringing in a historic log cabin near Nashville and how it shaped his views on legacy and value.
    • Pricing is not just about charging more; it involves understanding customer needs.
    • Adam's insights on how to enhance pricing power effectively.
    • Focus on understanding unique value customers are willing to pay for.
    • Importance of identifying where businesses may be leaving money on the table.
    • Background as a corporate fixer with experience in multi-billion dollar ventures.
    • Current role as an interim executive and board member for private companies.

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