Show Notes

Today Ben Gay III and I are working from The Closers, Pt 2, Page 89 -- GET STUPID!

In the realm of sealing the deal, some of the most successful salespeople embrace a peculiar strategy: they willingly succumb to a bout of apparent foolishness. According to their own wisdom, there's a method to this madness, a method that frequently yields substantial returns.

Here is why. Encouraging your customer to delve deeply into their objections proves to be a powerful method for steering them away or, better yet, converting the objection into an immediate sale. We actually discussed the effectiveness of this approach in our podcast just last week. 

In a manner reminiscent of the traditional ol' country boy approach to selling, the seasoned closer skillfully feigns a momentary lack of comprehension regarding the customer's objection. This intentional confusion serves as a strategic opening, providing you with the chance to request a more comprehensive elaboration on the objection—often, a significantly more detailed one.

You're initiating a dialogue now!

By initiating a dialogue, you create an opportunity for open communication and understanding. This is crucial in the sales process because it allows you to address concerns, gather valuable information, and tailor your approach to better meet the customer's needs. Understanding their objections in detail empowers you to provide targeted solutions and build a stronger case for your product or service, ultimately increasing the likelihood of a successful sale.

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