Denise Griffitts Interviews Bernd Schoner

A success story in tech entrepreneurship—Bernd Schoner is the cofounder of ThingMagic, a garage-grown RFID technology company led by a small group of MIT Media Lab graduates. An early innovator of the Internet of Things, Schoner led his company through the ups and downs of a startup, ultimately selling to Trimble Navigation, a multibillion-dollar, multinational tech company, where he currently works as the VP of Business Development for ThingMagic.

In his new book, The Tech Entrepreneur’s Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success (McGraw-Hill, May 2014), Schoner brings aspiring entrepreneurs face-to-face with the harsh realities of a tech startup. He provides an all-encompassing look at entrepreneurship, from inception to exiting, highlighting both the glory and the pain.

Startup secrets Bernd will share:
The work/life balancing act for entrepreneursWhat you need to know when comparing incubators, accelerators and angel investorsJuggling immigrant entrepreneur issues or expiring student visa for a U.S.-based startupAssembling your founders’ team based on both skill set and personality traitsHow to keep your investors properly informed and keep the money coming, even when revenue is down
Being an entrepreneur is a thrilling and rewarding experience. But getting your business off the ground requires a lot more than just a bright idea.

Show Notes

Denise Griffitts Interviews Bernd Schoner


A success story in tech entrepreneurship—Bernd Schoner is the cofounder of ThingMagic, a garage-grown RFID technology company led by a small group of MIT Media Lab graduates. An early innovator of the Internet of Things, Schoner led his company through the ups and downs of a startup, ultimately selling to Trimble Navigation, a multibillion-dollar, multinational tech company, where he currently works as the VP of Business Development for ThingMagic.


In his new book, The Tech Entrepreneur’s Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success (McGraw-Hill, May 2014), Schoner brings aspiring entrepreneurs face-to-face with the harsh realities of a tech startup. He provides an all-encompassing look at entrepreneurship, from inception to exiting, highlighting both the glory and the pain.


Startup secrets Bernd will share:

The work/life balancing act for entrepreneursWhat you need to know when comparing incubators, accelerators and angel investorsJuggling immigrant entrepreneur issues or expiring student visa for a U.S.-based startupAssembling your founders’ team based on both skill set and personality traitsHow to keep your investors properly informed and keep the money coming, even when revenue is down

Being an entrepreneur is a thrilling and rewarding experience. But getting your business off the ground requires a lot more than just a bright idea.


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