In this episode of The Closer’s Inner Circle Podcast, Denise Griffitts and legendary sales trainer Ben Gay III turn to page 216 of The Closers Part 2 to explore a powerful concept: “Have Faith in Quality.”
Ben shares that after decades of sales experience and note-taking, one truth continues to surface—buyers care more about quality and trust than they do about price.
Together, Denise and Ben unpack how this insight applies to today’s sales conversations, how it aligns with the Know, Like, and Trust principle, and what it takes to build long-term relationships that lead to consistent success.
🛎️ Want to stay on track with us?
Grab your own copies of The Closers Part 1 and Part 2—we’re working through these classic sales guides one powerful lesson at a time.
Ben shares that after decades of sales experience and note-taking, one truth continues to surface—buyers care more about quality and trust than they do about price.
Together, Denise and Ben unpack how this insight applies to today’s sales conversations, how it aligns with the Know, Like, and Trust principle, and what it takes to build long-term relationships that lead to consistent success.
🛎️ Want to stay on track with us?
Grab your own copies of The Closers Part 1 and Part 2—we’re working through these classic sales guides one powerful lesson at a time.
Show Notes
Why Quality Matters More Than Price: Sales Wisdom from Ben Gay III on The Closer’s Inner Circle Podcast
In this episode of The Closer's Inner Circle Podcast with your hosts Denise Griffitts and Ben Gay III, we're diving into The Closers Part 2, page 216, where Ben shares one of the recurring truths from his decades of sales notes: “Have Faith in Quality.”
Contrary to popular belief, most people aren’t fixated on price—they’re focused on quality. They want to know that what you’re offering is built to last, that you are in it for the long haul, and that they can trust you to stand behind your products or services.
This ties directly into the Know, Like, and Trust principle that great salespeople live by. Price may start the conversation, but trust and quality close the deal.
🎧 Listen in as we unpack what this means for modern sales professionals—and how to build a reputation that earns confidence before you even ask for the sale.
🛎️ Want to stay on track with us?
Grab your own copies of The Closers Part 1 and Part 2—we’re working through these classic sales guides (AKA know world-wide as 'The Sales Bibles' one powerful lesson at a time here.
🎙️ This episode is proudly sponsored by David L. Brown.
David is a longtime supporter of The Closer's Inner Circle Podcast and Your Partner In Success Radio and a champion of meaningful conversations that spotlight integrity, service, and entrepreneurial growth. His encouragement and steady belief in the power of purpose-driven business make a real difference behind the scenes. He can be found at https://dbrowncompany.com/ and on Linkedin as well as other social media platforms. Tell him we sent you!
He's not just a show sponsor—he's a valued friend to both of us, and we are deeply grateful for the trust and support he continues to show.
We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!
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