Show Notes

Today’s guest, Matt McWilliams is living proof that one can pursue one’s passion in life, and do so while making a profit as well. He’s worked with some of the top companies and entrepreneurs on the planet such as Shark Tank’s Kevin Harrington, Tony Robbins, Dean Graziosi, Kim Walsh Philips, Ryan Levesque, Michael Hyatt, Claire Diaz-Ortiz, Lewis Howes, Brian Tracy, Jeff Walker and more. He joins me to help you on your quest to turn your passion and message into a profitable and growing business. He’s been through the startup phase multiple times in the past two decades and has built a following from scratch. Today, he lives out his passion for helping others find their purpose, passion, message, and path to profitability. He’s the host of The Affiliate Guy Podcast, your source for affiliate marketing news, tips, and strategies to take your online business to the next level.

Many people are confused or uncertain about their passion and audience. By way of case studies from his coaching practice and actionable lessons, Matt McWilliams shares a proven, step-by-step process to get crystal clear on one’s passion, audience (Ideal Customer Avatar), and path to profitability. There are a lot of lies and myths about what leadership really is. Through a combination of inspiring stories and practical advice, McWilliams shows that you don’t need titles, certifications, or degrees to be a thought leader and debunks some of the common misconceptions about thought leadership.

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