Denise Griffitts - Your Partner In Success™ Radio - Ethics ARE a Sales Strategy

Ethics are not a “nice to have” in sales. They’re a strategy for building a career that lasts. In this episode of The Closers Inner Circle Podcast, hosts Denise Griffitts and Ben Gay III break down why unethical selling may create short-term wins but always creates long-term losses—eroded trust, damaged reputation, and shortened opportunity. You’ll hear why integrity has to be built in from the start, how trust compounds over time, and why shortcuts always cost more than they save. This is Part 4 of our ten-week series, following last week’s conversation: Product Knowledge Is Not Optional.

This episode is supported by David L. Brown - Business Planning and Mentoring for business owners to reach their goals and create success beyond the plan.

Show Notes

Ethics are often treated like a moral preference.

But in sales, ethics are also a long-term strategy.

Welcome to The Closers Inner Circle Podcast with your hosts Denise Griffitts and Ben Gay III. Our topic for the end of January is: Ethics ARE a Sales Strategy.

Today we’re addressing a hard truth: unethical selling might “work” for a minute, but it never lasts. Trust erodes. Reputations suffer. Careers shorten.

Last week, we covered Product Knowledge Is Not Optional. This is Part 4 of our ten-week conversation.

In this episode, we’ll break down why integrity isn’t something you add later. It’s something you build from the start. We’ll talk about how trust compounds over time, why shortcuts always cost more than they save, and how ethical selling protects both the seller and the client.

Longevity isn’t accidental. It’s built on consistent choices—one conversation at a time.

Be sure to make The Closers Books part of your entrepreneurial library so you can follow along with us each week. Head on over to Ronzone Books on eBay. Your books will arrive with free shipping and signed by Ben Gay III.

SPONSORED BY: A quick thank-you to our sponsor, David L. Brown. David is the kind of professional who understands that how you sell matters just as much as what you sell. He’s committed to helping people communicate better, serve clients well, and build a reputation that opens doors for years to come. David, we appreciate your support of The Closers Inner Circle Podcast.

You can connect with David on LinkedIn and his website at DBrownCompany.com

We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!