Dale Merrill - Are You Strikingly Different?

Show Notes

You are competing with the top salespeople in your industry for the same customers. For each sales opportunity, there is only one winner.

What really works to stand out and sell more? In their book 'Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More', Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig (the sales performance experts at FranklinCovey) reveal the secrets to consistent, predictable sales success.

In the new, hybrid live-online and in-person world, the classic techniques of selling are much less effective, sales pipelines are languishing, and buyer-seller interactions look and feel very different. Buyers can’t tell the differences between one salesperson’s offerings and another’s because everyone looks and sounds the same and competition is intense. Many salespeople aren’t getting first meetings or they’re conducting plenty of additional meetings that go nowhere, and they aren’t winning enough business.

My guest Dale Merrill is a highly sought-after international speaker and trusted advisor to sales and business leaders at many of the world’s most admired companies. He is a global managing director in FranklinCovey’s sales performance practice where he helps clients dramatically grow revenues and profitability. For more than 30 years, Dale has led businesses and helped a wide range of clients solve challenges and win more business in virtually every region of the world. He helps clients drive top and bottom-line growth by innovating new ways of thinking and executing to get different and better results.

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