In this episode of The Closers Inner Circle Podcast, Ben Gay III and Denise Griffitts discuss The Salesperson’s Creed—a personal code of honor that guides ethical, principled selling. As the new year approaches, they explore why true sales success begins with character, consistency, and a commitment to serving clients with integrity. The conversation encourages listeners to define or refine their own creed and enter the coming year with clarity, purpose, and higher professional standards. Note that The Closers books, Pt 1 and Pt 2 by Ben Gay III are essential reading for anyone serious about mastering the profession of selling, and the full collection can be found at Ronzone Books on eBay.

Show Notes

Today on The Closers Inner Circle Podcast with Denise Griffitts and Ben Gay III

As we approach a new year—a natural moment for reflection and recommitment—today’s conversation goes straight to the heart of what it means to sell with integrity and purpose.

Ben Gay III, legendary author of The Closers series and one of the most respected voices in professional selling, joins co-host Denise Griffitts to explore The Salesperson’s Creed: a personal code of honor that guides how we show up, serve clients, and build trust that lasts far beyond any single transaction.

For more than half a century, Ben has trained and mentored some of the world’s top producers, always emphasizing that the true professional isn’t defined by quotas or clever phrasing but by character—by the principles they live and work by every day.

As we stand on the edge of a new calendar year, this episode invites listeners to refine their own commitments, elevate their standards, and carry a renewed sense of purpose into every client conversation ahead.

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