Show Notes

There is a lifecycle for each and every small business and to be successful business owners must pay attention to the 4 phases: start-up, operations, growth and stepping out. A small business is not just a scaled down version of a large one. Strategies that work well for large organizations may be counterproductive for small ones. Small business can "court" and win big business if they play to their strengths: responsiveness, fresh ideas, flexibility, and more.

My guest Cynthia Kay is the dynamo behind Cynthia Kay and Company, a powerhouse in media production crafting top-tier communications for a diverse clientele, from Fortune Global 100 titans to spirited small businesses. Armed with a Master's in Communications from Western Michigan University, she's not just a leader but a trailblazer, having chaired both the Small Business Association of Michigan and the National Small Business Association. Among her accolades are five coveted Telly Awards and the prestigious Siemens Woman-Owned Small Business Supplier of the Year in 2018.

But that's just the tip of the iceberg. Cynthia's been hailed as one of West Michigan's 50 Most Influential Women on multiple occasions, a testament to her unwavering commitment to excellence. She's penned enlightening reads like "Small Business for Big Thinkers" and "Stop Wishing. Stop Whining. Start Leading." You'll catch her wisdom gracing the pages of Entrepreneur.com and even making waves on NPR. Oh, and did I mention she's testified before the House Committee on Small Business? Cynthia Kay isn't just making waves; she's leading the charge in shaping the future of business communication.

Connect with Cynthia Kay on the web: LinkedIn | Instagram

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