There is a lot of pressure around podcasting right now to do more. More equipment. More production. More content. More clips. More platforms. More numbers.

But what I really took away from my conversation with Matt Mawhinney is that more isn't always better.
Matt believes podcasting can be much simpler than we sometimes make it, and that keeping it simple can actually make it easier to stay consistent and keep doing the work for the long term.
We also talked about the difference between building a podcast for vanity metrics and building one intentionally as part of your business. And I love Matt's reminder that it's your show, and there are no rules.
If you are a podcaster, or you've been thinking about starting one, I encourage you to connect with Matt and learn more about what he and his team are doing at PodAssist.com. You can also connect with Matt on LinkedIn.

Show Notes

Think you need to follow all the “rules” of podcasting? Think again.

My guest Matt Mawhinney, founder of PodAssist, has been behind the scenes of podcast production since 2015 and has worked on more than 8,500 podcast episodes.

So when Matt says, “There really are no rules,” he has some experience to back that up.

In our conversation, we talk about what actually matters when you're building a podcast, why podcasters get caught up in things that don't matter, the danger of spending thousands before you even know what your show is supposed to accomplish, and why having the right support behind the scenes can make all the difference.

Matt also talks about his own Podcast Permission Slip and why you don't have to be a performer to have something worth saying.

This is a conversation about podcasting without the pressure to do it someone else's way.

If you're thinking about starting a podcast, already have one, or you're simply wondering whether you've made podcasting more complicated than it needs to be, you're going to want to hear this one.

Connect with Matt Mawhinney: Website | LinkedIn | Podcast Permission Slip

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