My sales question from Heather Dubrock: How can sales professionals leverage podcasting as a form of sales infiltration marketing to subtly influence their target audience and drive conversions and sales?

I love this question! Podcasting offers a unique opportunity for sales professionals to engage in infiltration marketing by subtly integrating their brand and expertise into episodes. By sharing valuable insights and building trust with listeners, they can create a loyal audience that is more receptive to their sales messages over time.

And here is where it is important to reference our mutual friend, Randy Chaffey as a shining example of mastering sales infiltration techniques through digital media and podcasting. Randy is a seasoned professional in the metal roofing industry with over four decades of experience. He hosts the "Building Wins Live!" podcast, which he created in response to the COVID-19 pandemic as a way to stay connected with clients and share industry insights.

The podcast covers topics like sales strategies, industry trends, and personal experiences. Randy uses it to build relationships and provide valuable resources to professionals in his field, combining traditional sales techniques with modern digital communication methods.

Show Notes

Good morning and welcome back to the Closers Inner Circle Podcast with your hosts Denise Griffitts and Ben Gay III.

Today, as we mark Ash Wednesday, let's take a moment to reflect on our personal and professional journeys. This season of renewal invites us to deepen our connections—both spiritually and professionally. As we continue our exploration of sales infiltration strategies, let's approach this week with a mindset of growth and transformation.

Today in week 4, we continue our in-depth exploration of the "Sales Infiltration" chapter from The Closers Pt 2. This multi-part series is designed to provide a master class in advanced sales strategies, offering listeners actionable insights to elevate their sales approach and transform their careers.

Prepare for Maximum Impact:

Before diving into Week 4, take a moment to catch up on Weeks 1, 2 and 3 of the Closers Inner Circle Podcast. These foundational episodes provide essential context and insights into the powerful strategies being discussed, ensuring you get the most out of this series. Those links are in the podcast show notes.

Additionally, to maximize your learning experience and gain as much sales wisdom as possible, make sure you have The Closers Pt 1 and Pt 2 in your entrepreneurial library. These books are crucial companions to the podcast series, offering in-depth knowledge that will enhance your understanding and application of the strategies shared by master closer Ben Gay III.

Week 1 | Week 2 | Week 3 | Buy The Closers Books with FREE shipping


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