Show Notes

Authentic Branding: Secrets to Building a Powerful Brand with Howard Lim

Howard A. Lim is an award-winning business and branding strategist, author of "Authentic Branding," and the founder and CEO of HOW Creative. With over 30 years of experience, he has been building Authentic Brands® for nearly three decades. Lim's expertise spans marketing to the head, heart, and gut, and his approach seamlessly integrates profitable business models, Authentic Branding, and strategic design to help businesses succeed. He is a highly sought-after speaker and advisor, passionate about supporting and empowering businesses to transform their products and services into authentic brands.Lim's branding philosophy centers on the concept of Authentic Branding, which emphasizes the integration of strategy, identity, and management to create meaningful connections with consumers. He believes that effective branding goes beyond logos and taglines; it involves appealing to the head, heart, and gut of customers. By establishing emotional trust and delivering on brand promises, businesses can foster loyalty and align their values with those of their audience.

In his approach, Lim highlights the importance of understanding consumer behavior and using engagement points to build brand loyalty. He encourages businesses to focus on authenticity and long-term relationships rather than quick wins, ensuring that their branding reflects their true essence and resonates with their target market. 

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