In this episode of The Closers Inner Circle Podcast, Denise Griffitts and Ben Gay III tackle one of the most critical skills in any closer's arsenal: how to handle common objections without losing control of the conversation. Drawn from the Sales Infiltration chapter of The Closers Part 2 (p. 257), this episode breaks down the psychology behind why prospects object, the most common objections and what they really mean, and a field-tested framework for staying composed, in control, and moving toward the close — no matter what the prospect throws at you. Get The Closers Part 1 & 2 with free expedited shipping at Ronzone Books on eBay and make them part of your entrepreneurial library.

Show Notes

"Don't Flinch: How to Handle Any Objection Without Losing Control of the Conversation" The Closers Inner Circle Podcast — Sales Infiltration Masterclass


We are deep in the Sales Infiltration masterclass — drawn from page 257 of The Closers Part 2 — and if you've been with us from the beginning, you already know: every week, we go deeper, we go sharper, and we come out on the other side better equipped to close sales.


If you're just joining us — welcome! You're absolutely welcome to start here, but we do encourage you to go back to the earlier episodes in this series. It builds. Each layer matters.


This week, we're tackling something every salesperson faces every single day, and most of them handle it wrong. Objections. Specifically: how do you respond to the most common objections without losing your footing, losing your composure, or losing control of the conversation?


Because here's the truth — and Ben has said this for decades — an objection is not a stop sign. It's a signal. And once you understand what that signal is really saying, you stop dreading objections and start welcoming them.


Ben Gay III has trained more top closers than almost anyone alive. He learned from the best — including the legendary Dr. Napoleon Hill — and he has distilled over 50 years of field-tested wisdom into The Closers books.


If closing deals matters to you, Ronzone Books on eBay is where you’ll find The Closer’s books.


SPONSORED BY: This episode of The Closers Inner Circle Podcast is brought to you by Learnit and CEO Damon Lembi.


In today’s fast-moving business world, leadership, communication, adaptability, and continuous learning matter more than ever. Learnit helps organizations and professionals build the practical skills they need to thrive, from leadership development and communication training to AI readiness, productivity, and team performance.


For nearly 30 years, Learnit has helped organizations around the world strengthen their people, improve collaboration, and create cultures built on growth and learning. Under Damon Lembi’s leadership, Learnit has upskilled more than 2 million professionals through engaging, real-world training experiences.


Damon is also the bestselling author of The Learn-It-All Leader and host of The Learn-It-All Podcast, where he shares practical leadership insights rooted in curiosity, resilience, and continuous improvement.


If you’re ready to strengthen your leadership, empower your team, and build a culture of learning that lasts, visit Learnit.com and discover what’s possible when growth becomes part of your company culture.


 


We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

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