In this episode of The Closers Inner Circle Podcast, Denise Griffitts and Ben Gay III break down why most deals are lost before the close and what actually works today. They explain that customers don’t buy because something is unresolved, unpack common objections to reveal what’s really behind them, and share practical ways to stay in control of the conversation without pressure. Drawing on decades of real selling experience, Ben shifts the focus from reacting to leading, using clarity, silence, and better questions to guide buyers toward confident decisions.

Show Notes

Closing Techniques That Actually Work Today: How to Handle Objections and Win More Deals - Sales Infiltration


Welcome back to The Closers Inner Circle Podcast. I’m Denise Griffitts, and this is part of our Sales Infiltration Series with my co-host, the legendary Ben Gay III.


Last week, we talked about something that hit a nerve for a lot of people. We broke down the levels you’re playing at and asked some tough questions:


Where did you lose control?

Were you leading… or reacting?

And what would Level 4 you have done differently?


This week, we’re answering the question that naturally follows:


What do you actually DO in that moment?


We’re talking about closing techniques that actually work today.

Not theory. Not scripts you forget under pressure.

Real strategies, real conversations, and real outcomes.


Get your copies of The Closers Parts 1 and 2 — available at Ronzone Books on eBay. Here's why these matter: everything we're breaking down on this show — the levels, the frameworks, the field tactics — it all lives in these pages. Ben Gay III didn't pull this stuff from a whiteboard. It came from the field, and these books are where it was documented. If you're serious about climbing these levels, you need to be working from the same source material we're working from. Every episode is going to make more sense, hit harder, and stick longer if you've got these in your hands.  


SPONSORED BY: Today’s episode of The Closers Inner Circle Podcast is brought to you by Joshua Hale. He’s a trusted AI consultant who helps entrepreneurs build smarter businesses. He focuses on practical AI systems that save time, sharpen strategy, and create more freedom for the work that really matters. If you want/need to use AI in a way that feels human, clear, and actually useful, visit  joshuahale.io to learn more.


We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!

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