The Book That Almost Went in the Trash: Ben Gay III and the Origins of The Closers Books
Before The Closers, Parts 1 and 2, became known as the Sales Bibles and went on to sell more than 10.5 million copies (a count that stopped being tracked about 30 years ago, even though the books continue to sell today), it all began with a badly printed, falling-apart book that Ben Gay III nearly threw in the trash.
Before The Closers, Pt 1 and Pt 2, became known as the Sales Bibles and sold more than 10.5 million copies (they stopped counting about 30 years ago and these books still sell today), it was a badly printed, falling-apart book that Ben Gay III nearly threw in the trash. Fortunately, he put it in his briefcase instead. That one decision changed the course of his career and the world of professional selling.
Before The Closers, Parts 1 and 2, became known as the Sales Bibles and went on to sell more than 10.5 million copies (a count that stopped being tracked about 30 years ago, even though the books continue to sell today), it all began with a badly printed, falling-apart book that Ben Gay III nearly threw in the trash.
Before The Closers, Pt 1 and Pt 2, became known as the Sales Bibles and sold more than 10.5 million copies (they stopped counting about 30 years ago and these books still sell today), it was a badly printed, falling-apart book that Ben Gay III nearly threw in the trash. Fortunately, he put it in his briefcase instead. That one decision changed the course of his career and the world of professional selling.
Show Notes
Before The Closers Became the Sales Bibles: The Story Behind Ben Gay III's Legendary Books
In this episode of The Closers Inner Circle Podcast, Denise Griffitts and Ben Gay III go back to the beginning of The Closers. Before the books became known as the sales bibles and influenced generations of sales professionals, there was a worn, falling-apart book that caught Ben's attention.
We explore where he was, what prompted him to buy it, how that discovery led to writing The Closers, Part 1 and Part 2, and when he realized he had created something that would leave a lasting mark on the world of professional selling.
Get your 'The Closers books' at Ronzone Books on eBay: https://www.ebay.com/str/ronzonebooks. Your order arrives with free expeditated shipping and are signed and dated by Ben himself.
SPONSOR: Today's episode is sponsored by Jennifer Jensen, author of Developing Authentic Leaders and my co-founder at TheUnFairAI.com.
Through Authentic Leader, Jennifer helps organizations develop stronger leaders and more effective teams through personalized guidance and proven leadership strategies.
At TheUnFairAI.com, Jennifer and I help established experts, authors, coaches, and business professionals discover how to use AI strategically to strengthen their expertise, expand their reach, and stay competitive without losing the human element.
Learn more at AuthenticLeader.ca and TheUnFairAI.com.
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