Working With a Reputable Podcast Booking Agency
If you’re looking to expand your reach through podcast guesting, the right booking agency can save you time, open doors, and help you make meaningful connections. But not all agencies operate with the same level of professionalism or ethics, so it’s important to know what to look for and how to collaborate effectively.
Pointers for Success
Do Your Homework – Research the agency’s track record. Ask for client references, listen to podcasts where their clients have been placed, and confirm that those placements are high quality and relevant.
Look for Fit, Not Just Volume – A good agency won’t promise you dozens of random shows. Instead, they’ll focus on matching you with podcasts whose audiences align with your goals. Quality > quantity.
Understand the Process – Reputable agencies are transparent about their pitching methods, timelines, and what you can expect in terms of results. Ask how they vet shows and what role you play in the process.
Clarify Expectations – Be upfront about your goals: brand awareness, lead generation, book promotion, or thought visibility. A strong agency will tailor placements to meet those objectives.
Stay Engaged – Treat the agency as a partner. Be responsive with your bio, headshots, and talking points, and prepare thoroughly for each interview they secure for you.
Avoid Red Flags – Beware of agencies that mass-blast pitches, promise guaranteed results on top shows, or don’t give you visibility into where they’re sending your information.
When you work with the right agency—and show up prepared—you’ll not only land great interviews but also build long-term relationships that continue paying off well beyond a single episode.
Unsure?
I’ve worked with countless podcast booking agencies and PR companies over the years, and I’ve gotten to know them very well. I also know which ones you should never work with. I won’t name and shame publicly, but if you’re having doubts about a particular agency or rep, feel free to send me a PM. I’ll simply respond with a yes or no—nothing more.