Meet my friend Terri Murphy - Author, Master Coach, TED Talk Speaker, and Media Producer

Terri Murphy is a multifaceted professional with over 30 years of experience in sales, coaching, and media production. As a master business coach, she specializes in leadership, sales strategies, presentation skills, and media communication.

Some of her key roles and accomplishments include:

  • Author: Terri has authored five books focused on sales success and leadership.
  • Master Coach: She provides consulting services to companies and associations both nationally and internationally, creating innovative marketing strategies that foster strong client relationships.
  • TED Talk Speaker: Terri is an accomplished speaker who delivers engaging presentations that combine education with "edu-tainment".
  • Senior Executive Editor: Terri serves as the Senior Editor for TheDataAdvocate.com, RealtyTimesNews.com, and RealtyTimesNewsTV.com.
  • Podcaster: She hosts various podcasts, including Women in Biz, Women in Real Estate, and Women's Wisdom Network Podcasts.
  • Founder: Terri is the founder of the Women's Wisdom Network, an initiative aimed at empowering women in business through networking opportunities and shared resources.

Terri's expertise and dedication have made her a respected figure in the fields of sales, coaching, and media production. Her initiatives continue to positively impact professionals across various industries.

When Terri contacted me about interviewing me on two distinct topics—Web Development and Podcasting—I was thrilled to accept the opportunity.

Why We Need Websites

Having a high-functioning and effective website is crucial in today’s digital landscape. A well-designed website serves as your business's online storefront, establishing credibility and trust with potential customers. It allows you to showcase your products or services, making it easier for users to find the information they need. In fact, studies show that 93% of online experiences begin with a search engine, highlighting the importance of having a strong online presence. An effective website not only enhances user experience but also supports your marketing efforts, driving organic traffic and increasing sales opportunities. It acts as a 24/7 sales channel, enabling customers to engage with your business anytime, anywhere. In an era where consumer behavior increasingly leans towards online research before making purchasing decisions, investing in a professional website is essential for standing out from the competition and maximizing your return on investment. 

But I caution you to remember that a website cannot exist or thrive without traffic being driven to it; without a strategic marketing plan in place, even the most beautifully designed site can go unnoticed, missing out on potential customers and opportunities. It’s essential to implement effective SEO strategies, engage in social media promotion, and utilize content marketing to attract visitors and convert them into loyal clients.

Podcasting As Marketing 101

I was thrilled to share with her network that my podcast, Your Partner In Success Radio, has reached a remarkable milestone—it's now 16 years old, which is quite an achievement in the podcasting world! At this age, it’s old enough to drive! I'm also proud to announce that it ranks in the top 2% of the most popular podcasts globally. However, what truly matters to me is the incredible opportunity I've had to connect with people from around the world, forming friendships and often collaborating as colleagues.

The podcasting landscape has undergone significant changes over the years, reflecting its evolution from a niche hobby to a mainstream medium. In my opinion, podcasting done right is quite literally Marketing 101 and this is why: Podcasting embodies essential marketing principles. Successful podcasts begin with a clear understanding of the target audience, allowing for tailored content that resonates. They deliver valuable and engaging material that encourages sharing and word-of-mouth promotion. Consistent branding fosters trust, while direct audience engagement builds community and loyalty. Additionally, podcasts can be repurposed across multiple platforms to maximize reach, focusing on nurturing long-term relationships rather than immediate sales. When executed effectively, podcasting captures the core elements of successful marketing strategies.

To create a successful podcast, focus on three key elements: First, deliver compelling content that resonates with your target audience and showcases your passion. Second, ensure high-quality audio by investing in good recording equipment, as clear sound enhances the listening experience and reflects professionalism. Finally, maintain a consistent publishing schedule to build listener loyalty and keep your podcast relevant. By prioritizing these essentials, you can attract and retain a dedicated audience. Of the three though, I would absolutely stress consistency. You have an audience that wants and expects to hear from you. Don’t let them down!

Terri then asked how I help my podcast clients: 

I help my clients enhance their online footprint by focusing on three key areas: digital footprint assessment, content management, and strategic engagement. First, I conduct a thorough digital footprint assessment to identify and analyze their existing online presence, highlighting areas of strength and potential risks. This helps clients understand how their online activities shape their digital identity and reputation. Next, I assist in content management by advising on the creation and curation of high-quality, relevant content that aligns with their brand. This includes optimizing their social media profiles and ensuring that the information shared reflects a professional image. Finally, I emphasize the importance of strategic engagement with their audience. This involves leveraging various platforms to connect with potential customers, fostering community interaction, and utilizing feedback to refine their approach. By integrating these elements, I empower clients to effectively manage their online presence and achieve their business goals.

Connect With Me

I am easy to find! My websites are  Your Office On The Web and Your Partner In Success Radio. While you can find information about web and business development (they really do run hand-in-hand) and podcasting, I truly value the opportunity to speak with potential clients directly. I offer a free consultation to discuss your unique needs and ensure that I can provide the best solutions for you. I can be reached directly at 832-848-0570 or by email at support@yourofficeontheweb.com for both web/digital work and podcasting.

Connect with Terri Murphy

Ready to elevate your business and communication strategies? Connect with Terri Murphy today! As a master coach, TED Talk speaker, and the founder of the Women’s Wisdom Network, Terri specializes in helping professionals like you attract, engage, and convert prospects into profits. You can find Terri online at TerriMurphy.com, where you can explore her resources, watch her videos, and learn more about her impactful work. For a more personal touch, she welcomes direct communication. 

Reach out to Terri for a free consultation to discuss your unique needs and discover how she can help you achieve your goals. Contact her at 847-970-2717 or via email at terri@terrimurphy.com. Don’t miss the chance to transform your business with expert guidance—connect with Terri today! (And tell her I sent you!)

Elevate Your Brand: High-Engagement Communication Strategies with Terri Murphy

Listen to my recent podcast with Terri called 'The Wonder Woman Syndrome'.