Is this you? Are you ready to step out of the shadows and finally let your voice be heard through podcasting?
Find a quiet corner, grab a cup of your favorite hot beverage, and have a notepad ready. Read this aloud as if you had written it and see how many points resonate with you—hopefully, it will help ease some of the fear that comes with even the thought of starting a podcast.
What I really want to say about podcasting is that too many people treat it like a box to check instead of a platform to create something meaningful. Everyone’s in a rush to launch, to get sponsors, to hit the charts—but where’s the depth? Where’s the originality? Where’s the fire that makes a podcast worth listening to in the first place?
I don’t want to create a podcast that just adds to the noise. I want to create something that makes people stop, think, and feel. I want to speak to the people who actually care—not the ones who press play just to let an episode run in the background while they scroll their phones.
I want real, unscripted moments. The kind of conversations that don’t always wrap up in a neat little bow. The kind that leave room for questions, for reflection, for the kind of insights that linger long after the episode ends.
I want to push past the surface. I don’t want to ask the same tired questions that guests have answered a hundred times before. I don’t want to play it safe just to keep everyone comfortable. I want to get into the details, the stories, the things that actually matter.
I want people to stop obsessing over expensive gear and start focusing on what they actually have to say. Yes, good audio matters. Yes, production quality is important. But no amount of high-end equipment can make up for a lack of substance.
I want to remind people that podcasting is not just another content machine. It’s not just about hitting publish on schedule and hoping for engagement. It’s about building something that lasts, something that connects, something that makes people come back—not because they have to, but because they want to.
I want podcasting to feel like a conversation, not a performance. I want to show up as myself, without worrying if my voice is polished enough, if my format is “correct,” if my branding is slick enough to impress some industry gatekeepers.
I want to love this process. I want to create episodes that I’m proud of, regardless of whether they go viral, regardless of whether they ever land me on some “must-listen” list.
And I want to keep doing it my way, without apology, without hesitation, and without losing sight of why I started in the first place.
Podcasting in 2025 is Marketing 101
If you’re not leveraging the power of your voice, you’re already behind.
Attention spans are short, competition is fierce, and trust is harder to build than ever. People don’t just want to see your brand—they want to hear you. They want connection, depth, and authenticity, and podcasting is the most powerful way to deliver that.
Social media posts get buried. Blogs can be skimmed. But a podcast? A podcast invites people to sit with you, to listen, to engage in a way no other platform can. It builds authority, fosters trust, and creates relationships that convert far beyond likes and follows.
In a world where everyone is shouting for attention, podcasting cuts through the noise. It’s not just about growing an audience—it’s about building a loyal community that actually cares about what you have to say.
If you’re serious about making an impact, about establishing yourself as an expert, and about making sure your voice actually gets heard—podcasting isn’t optional. It’s essential.
Want to launch or grow a podcast you’re proud of? I mentor new and aspiring podcasters to build shows that are engaging, sustainable, and built to last. Let’s get your voice out there. Email me at mail@yourofficeontheweb.com or visit my calendar here to get started. You are also invited to call me toll free at 888-719-6711. Be sure to leave a message and I will return your call ASAP.