How to Build a Long-Term Relationship with Podcast Hosts
Spotlighting the agencies who do it right

In the ever-evolving world of podcasting, relationships are everything. A single pitch might land a guest, but a thoughtful, consistent relationship with a podcast host can open the door to countless opportunities—for your clients and for your agency’s long-term reputation.

Let’s flip the script for a moment.

We’ve all heard the horror stories: aggressive follow-ups, copy-paste pitches, blatant disregard for host preferences. But today, I want to talk about something else entirely. I want to highlight what it looks like when an agency gets it right.

Because those agencies exist—and they’re making podcasting better for everyone.

✅ They Personalize Every Pitch

The best agencies don’t just scan the podcast’s name and drop it into a template. They listen to past episodes. They reference specific moments. They pitch guests who genuinely fit the host’s audience and voice.

When I receive a pitch like that, I notice. And more often than not, I say yes.

✅ They Respect Boundaries

Professional agencies understand that “no” means “no”—and that “not right now” doesn’t mean “ask again tomorrow.” They follow submission guidelines. They don’t flood inboxes. And if asked to pause or stop, they do so without complaint or excuses.

That kind of professionalism builds trust fast.

✅ They Prepare Their Clients

The best guests come prepared. They’ve listened to the show. They know the audience. They arrive early, stay late, and promote the episode when it airs. That kind of preparation doesn’t just happen—it’s a reflection of a strong agency behind the scenes.

✅ They Stay Connected Without Being Pushy

Long-term relationships aren’t built in the pitch inbox. They’re built over time—through occasional check-ins, value sharing, and authentic connection. The agencies I remember are the ones who treat podcasting as a relationship-building effort, not a numbers game.

✅ They Celebrate the Host, Not Just the Guest

Here’s something rare and meaningful: agencies that tag the host in their social media promos. That say thank you publicly. That lift up the show in their follow-up emails and newsletters. Those small touches go a long way toward building real rapport.

If you’re an agency reading this, take note: Hosts do talk to each other. We compare notes. We share the good—and yes, we share the bad. But when you show up professionally, consistently, and with care, you earn something much more powerful than a single booking.

You earn trust.

So thank you to the agencies who get it right. We see you. We appreciate you. And we’ll keep saying yes.

Tess Woods PR
Tess Woods PR is one of the rare agencies that truly understands the value of thoughtful, targeted podcast outreach. Her team brings professionalism, clarity, and care to every pitch—and the guests she represents are always well-prepared, authentic, and aligned with the host’s audience. I trust Tess completely and am always glad to see her name in my inbox.

Access Speakers
Anastasia Lipske is a gem in the podcast guesting world. She doesn’t just book clients—she builds relationships. Her attention to detail, respect for podcast hosts, and commitment to quality make her one of the best in the industry. Every interaction I’ve had with Anastasia has been positive, professional, and memorable. I recommend her without hesitation.

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Denise Griffitts
Host, Your Partner In Success Radio
Celebrating 17 years of conversations with experts who show up with heart.