Marketing vs. Selling: What Every Podcaster Needs to Know to Grow Audience and Sponsorships

🎙️As podcasters, we wear many hats—host, producer, editor, promoter. But, when it comes to growing our audience and building partnerships, one question often comes up: 'What’s the difference between marketing and selling?'

Marketing is the invitation. It’s the way you share your podcast’s story, build awareness, and attract the right listeners or sponsors. Think of it as the steady drip, your social posts, your newsletter, your guest shoutouts.

Marketing keeps you visible and positions you as worth paying attention to.

Selling is the close. It’s the conversation where someone says yes. A sponsor agrees to sign on. A listener becomes a supporter. A guest refers you to another. Selling happens after marketing has done its job of creating interest and trust.

For podcasters, the magic is in knowing when you’re marketing (building relationships at scale) and when you’re selling (inviting a direct commitment).

👉 What about you? Do you feel more comfortable marketing your show, or selling sponsorships and services around it?

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If you’re a podcaster trying to balance marketing and selling—or if you’re ready to attract sponsors and grow your audience—let’s talk. I offer a free 30-minute consult to help you map out the next steps for your show.

📩 Connect with me today and let’s make your podcast not just heard—but profitable.

Just send me a message at mail@yourofficeontheweb.com or book your free consult at https://yourofficeontheweb.as.me/