Book Review: The B2B Marketing Revolution: A Battle Plan for Guaranteed Outcomes by Lori Turner-Wilson is a must-read for B2B marketing leaders looking to sharpen their strategies and drive consistent results. Based on research with over 400 middle-market executives, the book delivers actionable insights and key performance indicators (KPIs) to optimize marketing investments.
Turner-Wilson introduces the 12 Battles™ Framework, a structured approach to improving marketing effectiveness, leveraging high-impact research, and ensuring predictable outcomes. She emphasizes an outcomes-first mindset, urging leaders to align sales and marketing strategies with customer needs for maximum impact.
Packed with practical advice, this book challenges readers to rethink their approach and adopt a more results-driven strategy. Whether you're an experienced marketer or just starting out, The B2B Marketing Revolution provides the tools to elevate your efforts and achieve measurable growth.
Who Should Read This?
✔ Middle-market B2B CEOs & marketing leaders
✔ Those seeking a results-driven strategy
✔ Anyone leveraging market research for a competitive edge
This book is available on Amazon.