Thrive Beyond “Normal” — A Concise Playbook for the New Renaissance
From the opening declaration that “nothing is going back to normal,” Rick Yvanovich sets the tone for a candid, forward‑looking guide to post‑pandemic business life. He grounds the book in the reality that COVID‑19 upended every aspect of commerce and culture, yet highlights the extraordinary opportunity that follows disruption—a modern renaissance for those willing to adapt.
What makes 'Business As UnUsual: How to Thrive in the New Renaissance' so valuable is its balance of mindset and mechanics. Yvanovich doesn’t stop at telling us we must change; he equips us with the daily habits, skills, and self‑coaching disciplines needed to break free from ruts and move decisively toward the future.
His conversational tone, real‑world anecdotes, and clear action steps turn big ideas into doable next moves, whether you’re a startup founder or a corporate leader steering a large team.
The book’s “inside the castle” framework—organizing your operations for long‑term success, aligning internal purpose with external goals, and surrounding yourself with excellence—gives readers a coherent structure for sustainable growth. The worksheets, assessments, and reflection prompts sprinkled throughout make the concepts stick and invite immediate application.
It's a comprehensive read, but the short chapters and recap sections keep the content digestible. Published in May 2023 by Leaders Press, the timing feels perfect: we’re far enough past lockdowns to reflect, yet early enough in the recovery to benefit from a fresh playbook.
Bottom line: If you’re determined not just to survive but to thrive in an era where adaptability and purpose drive success, Rick Yvanovich offers a thoughtful, actionable guide. You’ll close the book feeling inspired—and equipped—to lead your team (and yourself) into the next decade of possibility.
This book can be found on Amazon