Building Trust in a Noisy World: A Deep Dive into The Tech PR Playbook by Jackson Wightman
When you’ve been around media and entrepreneurship long enough, you start to recognize the difference between people who chase attention and those who earn it. Jackson Wightman falls squarely into the second category—and his new book, The Tech PR Playbook: How to Make Media Love You, Influence People and Explode Awareness About Your Innovation Company, is proof of that.
This book isn’t a formula or a gimmick. It’s a roadmap for founders, communicators, and innovators who genuinely want to understand how media works—and how to build relationships rooted in respect and shared value.
Wightman brings a rare blend of clarity and candor to every chapter. He talks about what journalists actually care about, how to craft story angles that matter, and how to avoid the PR mistakes that can sink even the most promising startup. His writing feels like a trusted advisor sitting across the table, helping you think more strategically about how you tell your company’s story.
What I appreciate most is the ethical backbone running through the book. It’s about influence through truth and connection—not manipulation.
And I’m delighted to share that Jackson Wightman will be joining me on Your Partner In Success Radio this November. We’ll be diving deeper into these ideas, exploring how founders can balance visibility with authenticity in a media landscape that moves faster than ever.
If you’re serious about elevating your message, building meaningful media relationships, and doing it all with integrity, this book belongs on your desk—not your shelf.
This book is available on Amazon.