Posted by on Mar 21, 2013 in 2012 Shows, 2013 Shows, All Shows | 0 comments

Denise Griffitts Interviews Mike Capuzzi

How to Boost Response in ALL of Your Marketing

Mike Capuzzi  has helped entrepreneurs, business owners and marketers all around the world improve their marketing with his unique take on direct-response marketing and copywriting.  Mike is internationally recognized as a master of “copywriting cosmetics” which is the study and application of time-tested copywriting design strategies for boosting response and readability.

Mike is a speaker, author, consultant, information-marketer and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business.  He has spoken around the country and has been a guest on a number of webinars, teleseminars and panel discussions.

Throughout his 19 years in marketing and 15 years as a consultant, Mike has helped entrepreneurs, Internet marketers, copywriters and business owners create profitable marketing campaigns and get outrageous response boosts.  His techniques and strategies have been used around the world by thousands of offline and online marketers alike and his students typically see response boosts of 50%, 100%, 200% and more!

Mike has written numerous articles on marketing for a wide range of publications and has appeared on numerous radio and television shows.  In 2008, he published two books, “Dream, Inc.”, which features 32 stories from successful Philadelphia-area entrepreneurs and “The Ultimate Success Secret”, co-authored with marketing expert, Dan S. Kennedy.

Mike is the inventor of the wildly successful software product, CopyDoodles®. CopyDoodles are hand-drawn graphic files that enable anybody to literally drag and drop attention-grabbing enhancements to their offline and online marketing materials.  In 2010, he launched a one-of-a-kind web site, CopyDoodlesAccessClub.com, for business owners and marketers looking to higher response marketing.  CopyDoodles are used by more than 4,000 customers in more than 30 countries around the world!

In late 2012, Mike launched Simple PURLs which is the super-unique and easy way to create personalized marketing campaigns.  Simple PURLs is the world’s easiest to use personalized URL system.

When he’s not speaking on response-boosting strategies, Mike leads marketing mastermind groups and consults with a small number of private clients.

Dan Kennedy and Mike CapuzziWho knew doodling could make you rich? Mike Capuzzi is as knowledgeable as anybody in the copywriting world on what I’ve called (since 1980) “copy cosmetics”.  He has made a serious study of it. He has, of course, developed a unique tool for its facilitation, CopyDoodles™.

The way copy that sells is presented is not quite as important as the copy itself but close. I first explained this, in a basic way, as Step 16 -graphic enhancement – in my book ‘The Ultimate Sales Letter first published in 1991. Frankly, most copywriters do not grasp the importance of the ‘cosmetics’ and do not give them enough thought.

Mike can help you be much more thoughtful about the enhancement of your ads, sales letters, web sites, etc. And I might add, the very same cosmetics in the hands of an unskilled amateur can make a beautiful woman look like a clown caught in a rainstorm; in the hands of a knowledgeable, skilled, professional Hollywood make-up artist cosmetics can disguise or even erase age, convey a sense of mystery and allure, turn plain into exotic, an Iowa housewife fresh from the farm into a model ready for her close-up, Mr. DeMille.

Similarly, copy cosmetics can be spackle, hastily and sloppily applied, or a palette of tools to be used strategically and artfully – for the profitable purpose of improving readership. This is the area of specialization in which Mike has made himself a world-class expert.

You may think it an odd choice of specialty, but then, he is a bit odd, and in truth, our entire occupation of inducing response from people with the printed word well-presented is odd. Anyway, you can rely on Mike to bring you a thorough, fascinating, example-rich understanding of this unusual skill-set, and know going in that you’ll be leaving infinitely smarter, better prepared and able to improve very piece of marketing media you now own and use and get better results from each new one to come.

We will be talking about how to improve the results of your next marketing promotion.

  • What Mike’s opinion of the current state of marketing for business owners and entrepreneurs is.
  • What the biggest mistakes business owners make that kills response.
  • And more…

Please be sure join us in the chat room!

Your Partner In Success™ Radio Show

When: Friday, March 22, 2013

Time: 11am Central (Check time zone here)

Where: Your home office telephone or computer.

Website: Your Partner In Success™ Radio

Call-in Number: 347-843-4988

We look forward to “seeing” you!

 

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