Steer clear of the cold-call trap when reaching out to busy podcast hosts. Elevate your approach and build connections strategically. Here are 3 handy rule-of-thumb tips:
- Get insight into a podcast host by visiting their professional profiles on LinkedIn or Facebook. What are their priorities? What kind of topics are they interested in?
- Reach out and connect on their social media platforms (LinkedIn, Facebook, Instagram, etc., and let them know how much you enjoyed/appreciated something they wrote on their blog, on a social media post, or a podcast of theirs that you listened to.
- That doesn’t mean you make an immediate pitch, however! Have the coffee date before you wave that ring around. If the host has interviewed someone you already know and like, mention that guest – there is nothing wrong with a little name-dropping.